Model: Bobbie Spencer, R.N.

Angle: "Our initial spin was that we'd make a perfume for hard-working, independent women like Bobbie Spencer," says a former Deception marketing agent. "We were going to target women who were able to juggle motherhood and career, who didn't need a man in their lives to define who they are, women who took the world by the balls and never let go! We then sort of realizing, ooops, Bobbie rarely does any O.R. work anymore and umm, when *was* the last time we saw that kid of hers? Then we also kind of realized that she's been married a LOT of times and never seems to go more than two months without a new man in her life. So that blew the whole danged thing for us, you know? And all we were left with was a good-looking women with bad implants." The Deception team DID briefly consider changing the angle of the campaign, but it was ultimately scrapped anyway. "Our second focus was, hey, why not make a perfume for catty bitches who don't want their partners to have any attention from any other female on the planet? But our study group indicated that, apart from CEO Laura Spencer, nobody really liked that campaign at all."